Blending a fast aperture, compact size, and versatile wide-to-short telephoto zoom range, the Canon RF 28-70mm f/2.8 IS USM Lens can be an everyday do-it-all lens for all types of content creators. The 28-70mm zoom range and fast f/2.8 aperture make this lens well suited to everything from landscapes to portraits and everything in between.

The RF 28-70mm differs from its L-series counterpart (the RF 24-70mm f/2.8 L) by maintaining a much smaller and lighter form factor. It does this through an advanced optical design and a more conservative, but still very capable, 28mm wide-angle starting point. When not in use, the lens can collapse into itself, resulting in an even greater space savings in a bag or when slung over a shoulder.