Aperturent: The Story of a Leading Camera Rental Company

At its core, Aperturent is much more than a lens rental company. They are more like family, providing a warm and knowledgeable atmosphere from their headquarters in Atlanta, GA, and their branches in Dallas, TX and Washington, DC. The hustle and bustle of the lobby feels more like a local coffee shop, where customers casually bump into each other and start catching up like old friends. When visiting Aperturent, creatives from all levels are welcome, from beginners to seasoned professionals. And it’s this commitment to inclusivity that has laid the groundwork for Aperturent’s success.

Aperturent began in June of 2009 with a clear mission in mind: to deliver quality camera equipment rentals and top-notch customer service. The initial idea was to offer rentals by mail only; however, customers in Atlanta quickly began asking to pick up their rentals locally. Since there was not a physical office at that point, they started by offering the option to pick up and return at a local Starbucks. They began with two Starbucks locations in Alpharetta & Roswell.

After a year of operation, they began receiving more orders than they could accommodate through their methods at the time. They soon decided to partner with a local photography studio in Alpharetta (Photoplex Studios) to offer pickup at their location, and a few months later, leased their own office space in Atlanta. Fast forward 14 years, and they’ve grown from a dynamic duo meeting customers at Starbucks, to a leading camera equipment rental company with an incredibly diverse and fun-loving team.


Success at major trade shows, events and more!


The company recently celebrated 14 years in business.

With a group of experienced professionals and a vast inventory of top-of-the-line equipment from the industry's leading brands, including Canon, Nikon, Sony and more, Aperturent is the go-to rental company for those looking to take their photography and videography to the next level. Their inventory is ever-changing and constantly updated to ensure that they are always offering the latest and greatest equipment to their clients.


First Reception in Atlanta, July 2010.


Aperturent office in Atlanta, now sitting at 4,500 sq ft!

Staying true to their pioneering spirit, Aperturent has started a new venture in Atlanta, Aperturent Studios. The new studio is located in the lively and easily accessible Chastain-Buckhead area. It features spacious and comfortable rooms that are perfect for photography sessions, video shoots, private events, and other creative projects. Customers have access to the entire 1500 square foot space and have flexible booking options ranging from 2 to 10 hours. Moreover, the studio has a team of experienced professionals who are available to assist customers with their needs and provide guidance on how to get the most out of the space. With its prime location and top-of-the-line facilities, Aperturent Studios is the perfect destination for photographers and creatives looking for a professional and easily customizable space to bring their projects to life.

At Aperturent, clients are guaranteed competitive pricing, flexible rental periods, and exceptional customer service. Whether you're a seasoned professional or just starting out, their team is always available to help you select the perfect equipment for your specific needs and answer any questions you may have. Outside of personal and small business rentals, Aperturent has consistently grown its corporate customer base to include clients such as film giants Disney, Netflix, 21st Century Fox, and CNN. They also happily serve Atlanta-based sports teams such as Atlanta United, Hawks, Braves, and Falcons. Aperturent’s commitment to customer satisfaction and innovation has allowed it to stand out from the competition.

While the world of media professionals is constantly changing, one thing remains constant, and that’s Aperturent’s dedication to top-notch customer service and quality camera equipment rentals. Aperturent has the equipment you need, when you need it.