Aperturent: The Story of a Leading Camera Rental Company

At its core, Aperturent is much more than a lens rental company. They are more like family, providing a warm and knowledgeable atmosphere from their headquarters in Atlanta, GA, and their branches in Dallas, TX, Washington, DC and Austin, TX. The hustle and bustle of the lobby feels more like a local coffee shop, where customers casually bump into each other and start catching up like old friends. When visiting Aperturent, creatives from all levels are welcome, from beginners to seasoned professionals. And it’s this commitment to inclusivity that has laid the groundwork for Aperturent’s success.

Aperturent began in June of 2009 with a clear mission in mind: to deliver quality camera equipment rentals and top-notch customer service. The initial idea was to offer rentals by mail only; however, customers in Atlanta quickly began asking to pick up their rentals locally. Since there was not a physical office at that point, they started by offering the option to pick up and return at a local Starbucks. They began with two Starbucks locations in Alpharetta & Roswell.

After a year of operation, they began receiving more orders than they could accommodate through their methods at the time. They soon decided to partner with a local photography studio in Alpharetta (Photoplex Studios) to offer pickup at their location, and a few months later, leased their own office space in Atlanta. Fast forward 15 years, and they’ve grown from a dynamic duo meeting customers at Starbucks, to a leading camera equipment rental company.

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Success at major trade shows, events and more!

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The company recently celebrated 15 years in business.

With a group of experienced professionals and a vast inventory of top-of-the-line equipment from the industry's leading brands, including Canon, Nikon, Sony and more, Aperturent is the go-to rental company for those looking to take their photography and videography to the next level. Their inventory is ever-changing and constantly updated to ensure that they are always offering the latest and greatest equipment to their clients.

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First Reception in Atlanta, July 2010.

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Aperturent office in Atlanta, now sitting at 4,500 sq ft!

At Aperturent, clients are guaranteed competitive pricing, flexible rental periods, and exceptional customer service. Whether you're a seasoned professional or just starting out, their team is always available to help you select the perfect equipment for your specific needs and answer any questions you may have. Outside of personal and small business rentals, Aperturent has consistently grown its corporate customer base to include clients such as film giants Disney, Netflix, 21st Century Fox, and CNN. They also happily serve Atlanta-based sports teams such as Atlanta United, Hawks, Braves, and Falcons. Aperturent’s commitment to customer satisfaction and innovation has allowed it to stand out from the competition.

While the world of media professionals is constantly changing, one thing remains constant, and that’s Aperturent’s dedication to top-notch customer service and quality camera equipment rentals. Aperturent has the equipment you need, when you need it.